Butterfly bush 'White Profusion' (Buddleja davidii) - nectar-rich shrub - 17 cm pot - Height 45 cm

The White Profusion butterfly bush (Buddleja davidii) blooms from July to September, one of the longest flowering periods among summer shrubs. The white panicles, which can exceed 30 cm, appear on the current year's shoots. To prolong the flowering, it is advisable to remove the faded panicles as they fade: the shrub then produces new ones until the first chills of autumn. A hard pruning in March is the key to record flowering every summer.

Yes, t'he White Profusion butterfly bush is a fully hardy shrub, capable of withstanding temperatures of a'round of -15°C, or even lower in well-established regions. In the event of severe frost, the above-ground parts may be damaged, but the root system remains intact and t'he shrub regrows vigorously in spring from the base. No special protection i's necessary when planted in the ground in most regions of France. It i's el'sewhere this ability to start from scratch each year after a short pruning that gives it its characteristic summer vigor.

Pruning the White Profusion butterfly bush is the most important part of its care. It should be done every year in March, when the buds begin to emerge, by severely cutting back all the stems to about 30 to 40 cm above the ground. This hard pruning may seem drastic, but it is essential: Buddleja davidii flowers exclusively on new growth. Without pruning, the shrub becomes a tangled bush that flowers less and less and becomes bare at the base. During the growing season, also remove the faded flower spikes to encourage a second flush of blooms.

The White Profusion butterfly bush is one of the most attractive shrubs for pollinating wildlife. Its nectar-rich and delicately scented white panicles attract a great diversity of butterflies, such as the red admiral, peacock butterfly, swallowtail, and swallowtail moth. Honeybees and wild bees, bumblebees and many hoverflies also forage on it throughout the summer. Planting a Buddleja davidii White Profusion means creating a real refueling station for local biodiversity, particularly valuable from July to September when many other flowers are absent.

Not regularly sized, the'White Profusion butterfly bush can reach 2 metres in height, or even more in very favourable conditions. With severe pruning carried out every spring, it can easily be kept to a height of 1.20 to 1.50 metres, making it perfectly suited to medium-sized gardens. It grows quickly: a plant from a'17 cm pot can easily double in size in its first season in the ground if the'exposure and soil suit it. This vigour is'one of its great qualities.

T'he White Profusion butterfly bush can be grown in a pot or container on a sunny terrace, provided you choose a container of'at least 30 to 40 litres to allow it to'thrive properly. Use a well-draining potting mix and water more frequently than'when planted in the ground, as pots dry out quickly in summer. In a pot, growth is naturally more moderate, which can be an advantage in small spaces. Remember to prune it severely every March, even in a pot, and to apply a flowering fertiliser in spring to compensate for the'depletion of nutrients in the potting mix.

The Buddleja davidii White Profusion stands out from other varieties by the purity of its pure white panicles, which contrast elegantly in a border dominated by the mauve, purple, or pink shades of the other cultivars. Its panicles are particularly abundant and dense for a white variety, with a pronounced sweet, honeyed fragrance. Compared to dark-flowered varieties, White Profusion brings brightness and lightness to arrangements, and pairs perfectly with dark-foliaged shrubs such as physocarps or black elderberries.